First appeared in 1998 on the back page of Delhi Times with the headline "Bakwaas Advertising , First Class Bread ". The headline itself was enough to grab the attention of the reader to continue with the desi comic content in the body copy. Thereafter the campaign continued for 52 weeks , publishing the advertisement on the back page of Delhi Times , in the fixed position ,and only on Fridays.
Now Harvest Gold is back!!
It is again on Delhi Times at the back page, same print design , same headline but with the more latest and fresh content , which proves the consistency of the campaign even after a decade . The half Punjabi, half English language with fun elements hooks the readers till the end . That's what have made Harvest Gold Delhi's No1 Brand....oops *Bread* !!
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